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Husqvarna signs deal with DP World Tour

May 12, 2025/in News, Press Release/by Admin

Husqvarna signs deal with DP World Tour: Husqvarna, a global leader in outdoor power products and cutting-edge robotic mowers, has signed a partnership with the DP World Tour – Golf’s Global Tour – as it becomes an official partner to the Amgen Irish Open and the Betfred British Masters. The multi-year partnership will see Husqvarna’s brand […]

Having conversations about mental wellbeing is crucial

May 12, 2025/in News, Press Release/by Admin

Having conversations about mental wellbeing is crucial: Working in this industry is demanding, both mentally and physically, a fact that cannot be ignored. With all the current uncertainties about the future, people’s ability to manage the everyday challenges – from rising prices, increased job insecurity and longer health care waiting lists – is being put […]

Husqvarna signs deal with DP World Tour

May 12, 2025/in News, Press Release/by Admin

Having conversations about mental wellbeing is crucial

May 12, 2025/in News, Press Release/by Admin

Full Sized Blog Element (Big Preview Pic)

Husqvarna signs deal with DP World Tour

May 12, 2025/in News, Press Release/by Admin

Husqvarna signs deal with DP World Tour: Husqvarna, a global leader in outdoor power products and cutting-edge robotic mowers, has signed a partnership with the DP World Tour – Golf’s Global Tour – as it becomes an official partner to the Amgen Irish Open and the Betfred British Masters.

The multi-year partnership will see Husqvarna’s brand and products, including its CEORA®, Automower® 580L EPOS®, Automower® 550 EPOS® and Automower® 535 AWD EPOS® feature across on-course and digital branding, product showcases in tournament villages and hospitality platforms at the two events – which make-up part of the Tour’s iconic “Back 9”- a series of its most historic events.

Husqvarna signs deal with DP World Tour

Beyond the two staple tournaments, Husqvarna also becomes a Corporate Partner to the BMW International Open on the Tour’s European Swing until the end of the 2027 season, as it strengthens its footprint across the golfing landscape.

Max Hamilton, Executive Commercial Director of the DP World Tour, said: “We are delighted that Husqvarna have continued to bolster their significant investment into the game of golf with the DP World Tour. As an organisation that is at the top of its game in the field of grass maintenance, and that is already supporting many of the best clubs in Europe and across the world, it is a perfect fit for Golf’s Global Tour, where leading talent from around the world get to compete on some of the best stages in golf.”

Samantha Donnelly, Senior Marketing Manager at Husqvarna said: “As world-leaders in the space of robotic mowers, we’re committed to helping people make time for what matters through our cutting-edge innovation. Whether that’s our professional range that opens more time for greenkeepers, or our residential models, that automatically cut the lawn to perfection – great for golfers looking to spend more time with their family, or out on the course

We’re also committed to supporting the game of golf, so we’re incredibly excited to see our connection to the game growing – whether that’s through the courses we supply, or those we partner with. We’re thrilled to announce this partnership, as we take our next step in the sport.

The relationship marks Husqvarna latest commitment to the industry and future in the sport, as it builds on partnerships with some of the game’s most decorated names – including Europe’s most successful golfer and host of the Betfred British Masters, Sir Nick Faldo.

The collaboration with Husqvarna and Sir Nick Faldo looks to build a foundation for the future of golf – including course maintenance, but also for the game itself, with the brand supporting the growth of the Faldo Futures initiative via donations and beyond from May 2025.

The Faldo Futures initiative, which boasts alumni such as five-time major champion Rory McIlroy, is designed to introduce young players to the game of golf, alongside an advanced education program built to enhance their skills.

Sir Nick Faldo said: “As host of the British Masters for nearly 3 years now, it’s an event that’s close to my heart – so it’s brilliant to see Husqvarna partnering with this iconic tournament. What its technology is doing for golf courses is truly changing the game – I’ve heard firsthand how greenkeepers now have more time to spend on other areas of the course, such as the greens, which is driving a real improvement for players. Husqvarna’s support for Faldo Futures is increasingly important too – it’s an initiative that supports young golfing talent, so we’re incredibly proud of it. Having brands such as Husqvarna help foster its growth, is brilliant for the future of the game”

Husqvarna’s long history in providing golf courses with world-leading mower technology, including some of the globe’s most iconic venues, has helped revolutionize course maintenance, while helping reduce emissions and costs associated with the upkeep.

Hero innovations such as the Husqvarna CEORA™s and Automower® 550 EPOS, automatically cut back the rough and other key green spaces on the course, around the pre-planned routes mapped by the greenkeepers – opening more time to perfect the upkeep of the greens, as the brand continues to set the scene for the future of golf course maintenance.

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Having conversations about mental wellbeing is crucial

May 12, 2025/in News, Press Release/by Admin

Having conversations about mental wellbeing is crucial: Working in this industry is demanding, both mentally and physically, a fact that cannot be ignored. With all the current uncertainties about the future, people’s ability to manage the everyday challenges – from rising prices, increased job insecurity and longer health care waiting lists – is being put to the test.

This uncertainty has, without question, impacted the mental wellbeing of many. In Perennial’s recent comprehensive Wellbeing Research Report 2025 due out mid-May, almost 83% of people within horticulture scored low or average for their wellbeing using a recognised scale ¹

Having conversations about mental wellbeing is crucial

Whether florists, garden centre employees, nursery staff or gardeners, greenkeepers and landscapers, both the employed and self-employed are experiencing issues in their daily lives that need to be tackled.

It is essential therefore, that for long-term success across the industry, open conversations about mental wellbeing in the workplace are held and efforts made to identify concerns and put solutions in place.

There are many ways that both employers and employees can raise awareness and take action. To help start the conversation and make sure everyone feels supported and knows that help is on hand, Perennial has developed a number of free resources and tools including:

Free Mental Wellbeing Webinars

Designed with Mental Health First Aid England to help organisations understand more about mental wellbeing and give people the skills and knowledge on how best to support their colleagues in the workplace. There are 2 x different sessions running throughout May – November 2025.

Support your team by having confident conversations about mental health – aimed at Managers, Supervisors or Team Leaders
Do we need a Mental Health First Aiders in our workplace? – aimed at HR and business owners

Free Mental Wellbeing Resource pack

The charity has developed tools and services to help people during life’s challenges which can all contribute to a person’s mental wellbeing. Details of these are included in the pack which can be downloaded and shared within your organisation

Access to Perennial’s MHFA Ambassador Network

Exclusively for people in horticulture who are trained as a Mental Health First Aider, the network meets virtually once a quarter to share knowledge, ideas and best practice

“The horticulture industry is wonderful, but it does have its challenges. We need to support each other in our workplaces to ensure that everyone can access the advice and support they need for positive mental wellbeing.”

Clare Downs, Head of Preventative Services, Perennial

Take action today and start the conversation within your workplace.

Book your place on one of the free webinars and find out more about all the resources above by visiting perennial.org.uk/workplace-wellbeing

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Husqvarna signs deal with DP World Tour

Having conversations about mental wellbeing is crucial

Husqvarna signs deal with DP World Tour

Having conversations about mental wellbeing is crucial

Full Sized Blog Element (Big Preview Pic)

Husqvarna signs deal with DP World Tour

Husqvarna signs deal with DP World Tour: Husqvarna, a global leader in outdoor power products and cutting-edge robotic mowers, has signed a partnership with the DP World Tour – Golf’s Global Tour – as it becomes an official partner to the Amgen Irish Open and the Betfred British Masters.

Having conversations about mental wellbeing is crucial

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