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Husqvarna and The R&A shortlisted for major awards

March 6, 2026/in News, Press Release/by Admin

Husqvarna and The R&A shortlisted for major awards: Husqvarna, the world leader in robotic mowers, and The R&A, golf’s global governing body outside of the USA and Mexico, have been shortlisted in two of the sports industry’s most respected awards programmes following their pioneering autonomous mowing activation at the AIG Women’s Open at Royal Porthcawl. […]

Evergreens UK extends ONE-DNA™ partnership

March 4, 2026/in News, Press Release/by Admin

Evergreens UK extends ONE-DNA™ partnership: Evergreens UK has extended its partnership to distribute ONE-DNA™ artificial grass across the UK Outdoor Living market, marking a pioneering step forward in the delivery of circular, responsible artificial grass solutions. Through this partnership, Evergreens UK is the UK distributor of game-changing ONE-DNA™ products for outdoor living solutions, integrating the range across its trusted brand portfolio including LazyLawn, LazyExpo, LazyPlay and EverRoof. Designed as a 100% circular system, ONE-DNA™ artificial […]

Husqvarna and The R&A shortlisted for major awards

March 6, 2026/in News, Press Release/by Admin

Evergreens UK extends ONE-DNA™ partnership

March 4, 2026/in News, Press Release/by Admin

Full Sized Blog Element (Big Preview Pic)

Husqvarna and The R&A shortlisted for major awards

March 6, 2026/in News, Press Release/by Admin

Husqvarna and The R&A shortlisted for major awards: Husqvarna, the world leader in robotic mowers, and The R&A, golf’s global governing body outside of the USA and Mexico, have been shortlisted in two of the sports industry’s most respected awards programmes following their pioneering autonomous mowing activation at the AIG Women’s Open at Royal Porthcawl.

The collaboration between The R&A and Husqvarna has been named a finalist in the Best Use of Cutting-edge Technology category at the 2026 European Sponsorship Association Awards and the Tech in Sport Award at the Sport Industry Awards. Both nominations recognise the groundbreaking deployment of Husqvarna’s robotic mowing technology across all 18 fairways during a major championship, marking the first time The R&A entrusted an entire fairway operation to autonomous machines.

Husqvarna and The R&A shortlisted for major awards

The project was delivered in close collaboration with the late Royal Porthcawl course manager, Ian Kinley, and his greenkeeping team. Ian, who passed away earlier this year, was instrumental in championing the integration of autonomous mowing at championship level. A widely respected figure within the profession, he led the preparation of the course with characteristic vision, humility and attention to detail.

At Royal Porthcawl, a fleet of 15 robotic mowers, including Husqvarna CEORA units and Automower 580L EPOS models, worked overnight in the build up to and throughout championship week. Monitored via Husqvarna Fleet Services and supported daily by technicians, the machines delivered consistent, championship-standard conditions while enabling the greenkeeping team to focus on detailed presentation work across greens, tees, and approaches.

Jonathan Snowball, Head of Professional Development at Husqvarna, said: “To be recognised by both the European Sponsorship Association and the Sport Industry Awards is a powerful endorsement of what was achieved at the AIG Women’s Open. This was live championship delivery at the highest level of professional sport, demonstrating how autonomous technology can support elite performance while respecting the craft and expertise of greenkeepers.”

Daniel Lightfoot, Director – Sustainable Golf at The R&A, said: “At the AIG Women’s Open, The R&A’s collaboration with Husqvarna and the integration of its robotic mower portfolio enabled us to deliver high performance surfaces in a sustainable way through improved resource management, consistent lightweight mowing, and reduced carbon usage. We are proud that this innovative initiative has been recognised through these award nominations, reflecting our shared commitment to sustainability and performance excellence.”

The ESA Awards celebrate best-in-class sponsorship campaigns across Europe, while the Sport Industry Awards recognise excellence across brands, rights holders, and suppliers. Together, the dual nominations reinforce Husqvarna’s position at the forefront of autonomous innovation within global sport.

The winners of the 2026 ESA Awards will be announced on Thursday 12 March, with the Sport Industry Awards ceremony taking place later in the year.

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Evergreens UK extends ONE-DNA™ partnership

March 4, 2026/in News, Press Release/by Admin

Evergreens UK extends ONE-DNA™ partnership: Evergreens UK has extended its partnership to distribute ONE-DNA™ artificial grass across the UK Outdoor Living market, marking a pioneering step forward in the delivery of circular, responsible artificial grass solutions.

Through this partnership, Evergreens UK is the UK distributor of game-changing ONE-DNA™ products for outdoor living solutions, integrating the range across its trusted brand portfolio including LazyLawn, LazyExpo, LazyPlay and EverRoof.

Evergreens UK extends ONE-DNA™ partnership

Designed as a 100% circular system, ONE-DNA™ artificial grass is made entirely from a single raw material allowing the product to be mechanically recycled into high-quality new applications at the end of its lifecycle, retaining the full value of the material.

Now integrated into the market-leading EverRoof wind and fire safety rated rooftop space solution, ONE-DNA™ will also be available to homeowners and events customers with sustainability at the forefront of their green space solutions.

Andy Driver, Commercial Director, Evergreens UK, said: “This partnership reflects Evergreens UK’s long-term commitment to raising industry standards, not only in product quality, but in responsible specification, installation, and end-of-life stewardship.

“Third-party analysis shows that the grass surface is 100% circular meaning it can be reused in high-quality formats. This is full recycling and not down-cycling, marking a significant development for the industry, and one which we are proud to be leading to offer our customers the newest and most advanced technologies.”

Jasper Eppingbroek, Managing Director, ONE-DNA™, said: “We are delighted to extend our partnership with Evergreens UK to distribute our advanced and sustainable products to customers in the UK. Together, we are providing the future of artificial grass, maximising performance and a sustainable lifecycle.”

ONE-DNA™ products are Environmental Product Declaration (EPD) verified, and to protect product performance, will be available exclusively through trained and approved channels, ensuring installations are carried out following the correct process and to the highest technical standards.

Evergreens UK will offer a 15-year warranty for all ONE-DNA™ installs and also lead the development of a UK recycling and take-back programme, working with accredited partners to deliver a credible end-of-life solution.

For the latest industry news visit turfmatters.co.uk/news

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Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Husqvarna and The R&A shortlisted for major awards

Evergreens UK extends ONE-DNA™ partnership

Husqvarna and The R&A shortlisted for major awards

Evergreens UK extends ONE-DNA™ partnership

Full Sized Blog Element (Big Preview Pic)

Husqvarna and The R&A shortlisted for major awards

Evergreens UK extends ONE-DNA™ partnership

Evergreens UK extends ONE-DNA™ partnership: Evergreens UK has extended its partnership to distribute ONE-DNA™ artificial grass across the UK Outdoor Living market, marking a pioneering step forward in the delivery of circular, responsible artificial grass solutions.

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